Thursday, September 28, 2023 | 6:00 pm

The 521 Overlook at historic Fenway Park

Cocktails, Dinner, Program & Dessert

Join us in celebrating Ethos’ 50th anniversary with an evening of heartwarming stories and fundraising efforts to support older adults in Southwest Boston.

“Where the Heart Is” will take place on Thursday, September 28, 2023, at The 521 Overlook at Fenway Park. The event promises to be an unforgettable night of inspiration and recognition, with a special focus on promoting the independence and well-being of older adults.

Sheldon Lloyd, CEO of City Fresh Foods, Jose Masso, founder of WBUR’s ¡Con Salsa! radio program, and Reverend Irene Monroe, a renowned activist, speaker, and writer, will be honored for their contributions to our community.

We invite you to join us and be part of this incredible evening to support our ongoing efforts.

Interested in sponsoring Where the Heart Is? Learn about Mission Investment Opportunities, levels, benefits, and more here.

Parking and Transportation:

For ride share please use the 14 Lansdowne Street, Boston MA 02215 address.

Nearby self-parking options: https://www.mlb.com/redsox/ballpark/transportation/parking

MBTA: Green Line to Kenmore and Fenway Stations, commuter rail to Lansdowne Station (formerly Yawkey), or bus routes Routes 1, 8, 19, 47, 55, 57, 60, 65, CT2, and CT3 (routes and schedules vary)


Ethos is a nonprofit organization committed to improving the lives of older adults and disabled individuals in Boston. Since our founding in 1973 by a coalition of community activists, our goal has been to enable individuals to remain in their homes for as long as possible and prevent the need for institutional care.

To achieve this goal, Ethos provides a wide range of high-quality services and supports, delivered both at home and in the community, at little or no cost. Our services include Meals on Wheels, home care, case management, and culturally appropriate programs. Many of our programs, which were groundbreaking at the time, have now become national standards. Our ability to innovate remains as strong as ever, and we continue to develop new programs to meet the evolving needs of our community.

Our commitment to the independence, dignity, and well-being of older adults and disabled individuals, and keeping them at home, is at the heart of everything we do because home is Where the Heart Is.

In 2022 Ethos:

  • Served 2.5 million+ meals to 8,300 seniors at home, and across 40 community dining sites throughout every neighborhood in Boston
  • Provided more than 650,000 hours of home health aide and homemaker services to more than 1300 older adults in Boston
  • Ethos’ nursing team completed 1000+ health screenings to determine eligibility for services
  • Assisted more than 3,000 disabled Boston residents through its Personal Care Attendant (PCA) program, with more than 20% being under 60
  • Held nearly 400 individual health and wellness classes and events, totaling 500 hours of programming to 1,376 older adults
  • Held the largest Pride for LGBTQ+ older adults in New England, attracting over 300 attendees from across the Commonwealth

Older Adults in Boston

Live alone

Live in poverty

Feels lonely

Has 4+ chronic conditions


older adults have taken part in Ethos Healthy Aging activities


have taken part in social engagement activities


hours of social engagement activities


4,000+ individual classes and social activities conducted

*2018 MA Healthy Aging Data Report

City Fresh Foods

Sheldon Lloyd is the CEO of City Fresh Foods, a Boston-based food service company, and a prominent community leader and philanthropist. Under his leadership, City Fresh Foods has become a trailblazer in sustainable and socially responsible food service, providing high-quality and nutritious meals for students, seniors, and other vulnerable people in the region. Sheldon’s work to serve the community, support minority-owned businesses, build a local food economy, and empower future leaders is an inspiration to many.

José Massó

José Massó is a prominent radio host, community leader, and philanthropist. He is best known for hosting Con Salsa, a popular radio program on WBUR. He has held leadership positions in the public and nonprofit sectors and is a devoted father and grandfather. Massó’s life journey and career accomplishments demonstrate his dedication to making a positive impact on his community and promoting Latin music and culture.

Reverend Irene Monroe

Reverend Irene Monroe is a lesbian feminist, thought leader, healer, radio host, blogger, defender of LGBTQ liberties and internationally sought after human rights speaker. She has been described in O, the Oprah Magazine as “a phenomenal woman who succeeded against all odds.” She ministers to the lonely and isolated clients served by Ethos and guides them to find renewal in the goodness of life.

Ellen Grubert & Janis Lippman

The Ellen + Janis Real Estate Team

“We worked hard to keep our parents, Ellen’s beloved mother Selma and Janis’s dear father Arnold, safe and comfortable in their own homes for as long as possible. And we were lucky to have resources and family to help. We are co-chairing this event in their honor and to help other seniors like our parents who need care, food and companionship to enjoy life as they age.”

Stella Marquez-Murray & Juan R. Murray

Juan Real Estate Group LLC

“ Being deeply loved by someone gives you strength while loving someone deeply gives you courage. Our goal is to raise awareness about the benefits of caring for your parents, family or friends, knowing that the most precious things you can give them are time, love, and care.”


Governor Maura Healey

Commonwealth of Massachusetts

Mayor Michelle Wu

City of Boston


Senator Edward Markey

United States Senator for Massachusetts

Senator Michael Rush

Massachusetts Senate, Majority Whip Representative

Rob Consalvo

State Representative, 14th Suffolk District

Representative Russell Holmes

State Representative, 6th Suffolk District

Representative Samantha Montano

State Representative, 15th Suffolk District

Councilor Michael Flaherty

City Councilor, At-Large

Councilor Ruthzee Louijeune

City Councilor, At-Large

Councilor Erin Murphy

City Councilor, At-Large

Councilor Kendra Lara

City Councilor, District 6

Nick Favorito

President, Executive Committee Chair

Juliette Johnson

Vice President

Craig McAnaugh


Susan Kuriakose


Marcia Brown

Governance Committee Chair

Debbie Nolan

Quality Assurance Committee Chair

Tish Allen

Board Member

Tom Cohan

Board Member

Juliette Johnson

Board Member

Ronald Lammy

Board Member

Yan Lin

Board Member

Edna Pruce

Board Member

Sponsorship Benefits

50th Anniversary Care Investor $50,000

Compassion Investor $25,000

Community Investor $10,000

Mission Investor $5,000

Event Sponsor $2,500

VIP Patron $1,000

Night of the Event


Table for 12 guests

Table for 10 guests Table for 8 guests Seating for 6 guests Seating for 4 guests

Seating for 2 guests

Subsidizer of community member tickets

6 tickets

5 tickets 4 tickets 3 tickets

Screen recognition

Prime recognition

Preferred recognition Featured recognition Recognition

Donor name on Fenway video screen



Speaking role


Advertising and Promotion

Recognition on all print and digital materials

Prime recognition as Anniversary Investor

Preferred recognition Featured recognition Listing

Pre-recorded video message for social media



Program book (deadline for inclusion Friday, September 8)

Full-page ad, best placement

Full-page ad, special placement Full-page ad Half-page ad Listing


Donor name on delivery van for 1 year


Donor name and link on Ethos website for 1 year







Additional Value A complimentary Lunch & Learn Session offered on location to educate and inform employees and/or members about caring for an elder at home and services that are available throughout Greater Boston.

Please use the order form below to secure your sponsorship of Where the Heart is or, contact Ray Santos at 617-477-6638 or rsantos@ethocare.org


50th Anniversary Care Investor – $50,000

Compassion Investors – $25,000

Community Investor – $10,000

Mission Investors – $5,000

Event Sponsors – $2,500

VIP Patrons – $1,000